We have all felt the pain of the present economy in one way or another. But in good times or bad, one constant remains; everyone has to live somewhere. Remaining competitive in this market means standing out from the surrounding competition. One way to achieve this is by creating a compelling, cohesive image for your community.
We are a very visually oriented culture. We are bombarded each day by hundreds of images and an overwhelming majority of them appear cluttered and confusing to us. A consistent, thematic, attractive image stands out from the rest. Much of our perception of a property is based on our first impression. A first impression is usually a lasting impression. This can be enhanced with a quality logo, identifying signage, and other exterior elements like banners and A-boards. Beautiful, clean exterior images give the impression of a well-kept property, while communicating vital information within a few seconds. All marketing materials, from leasing brochures, to advertising, to websites and displays encompass the image of a property, and speak to the perspective resident in a way that should reinforce the message you choose to convey. If a perspective tenant views the banners and exterior signage and then experiences the tie-in with the theme and interior of the property, they experience a subconscious bonding. Because what the viewer perceives as quality, is really just consistency.
In a competitive market, where there are likely to be literally dozens of choices within each neighborhood for the apartment dweller to choose from, a well developed image can make the difference between you and the competition. The more a property addresses its overall identity, the more the community builds equity and this can be ultimately transformative.