Today these questions were asked of me by Alissa Janiece, my online marketing consultant, who has been nudging me to get my new blog up and running. How do you determine a color scheme for a client or a project? What factors do you consider when deciding look and feel of branding and marketing for multi family residence? Are there different things to consider for different types of spaces – retail versus residential for example?
Good questions Alissa! (she knows me well enough to know I can go on and on about branding…). To start with, color is a huge factor in all branding and marketing. Surprisingly enough, the color choices you make have a crucial impact on the effectiveness of your project.